Scoring Internet Media with Blogger Outreach – Earned vs. paid
“Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising....
View ArticleSalesWarp’s Blog is the Newest Addition to AllTop: E-Commerce
The SalesWarp E-commerce blog is now incorporated into the Alltop E-Commerce topic! If you aren’t familiar with Alltop, it is a content-driven site whose mission is to let viewers know what’s happening...
View ArticleTargeted Ads for Online Customers: Pros and Cons
Custom advertising tailored especially to an online surfer (and potential customer) based on past viewing habits, web searches and sites visited is one of the break-through advertising channels...
View ArticleContinuously Improving Your Website: Early Big Gains vs. Slow and Steady...
Testing a new project can get to be a drudge after a while. You lose perspective and the ability to be objective because you are too close to the subject and it’s difficult to approach it every day...
View ArticleTablet E-Commerce Use Rises Dramatically to Overtake SmartPhones
After analyzing more than 100 million online shopping transactions, E-Commerce strategy site Monetate said that in the first quarter of 2012 smartphones (5.35 percent) were surpassed by tablet traffic...
View ArticleSocial Q & A Tools Will Add Value to Your Customer Service Offering
E-retailers are constantly searching for new ways to improve their customer service engagements and encourage repetitive buying habits. Response systems and live chat modules are being implemented onto...
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